MadSense relies on deep learning to assist advertisers in creating and delivering highly personalized, contextual social and digital ad campaigns in real-time, at scale, and without using cookies. This powerful app deserves a powerful identity and user experience design, and that's where we came in.
MadSense is not a typical SaaS product. It is a robust set of tools that helps marketing and advertising agencies build a sustainable, AI-powered future with greater efficiency, better content, and higher profit margins. These types of apps are usually designed for in-house use, which is why they often lack good visual design and user experience and exist purely to fulfill their purpose. MadSense aimed higher, so our goal was to turn it into a well-rounded product through strong brand design and user experience.
The MadSense master logo was a great starting point for designing sub-brands for MadSense suite products.
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Our main artwork style is characterized by brightly coloured abstract paintings that resemble brush strokes and human touch (still generated with AI). By combining it with clean, strong, and almost technical application UI, it shows how MadSense turns AI data into valuable information, giving each user the most straightforward way to optimize their marketing results.
madsense.io
After presenting this solution to our partners at MadSense, this is the feedback we got: "I love this visual element of the messiness/creativity of humans and the art with the more linear/geometric representation of AI/data, especially under the Fine-tuning. With a human touch. Fantastic!" We couldn't be happier about it.
We are just beginning our journey and working closely with the MadSense team to implement brand guidelines across all their digital channels. Pudding is also working on user experience design for products within the MadSense suite, and we can't wait to show you more. For now, take a peek at the fine UI details.
Pudding has design methodologies and people dedicated to designing interfaces and user experiences around AI who are ready to collaborate with your team and identify opportunities to incorporate artificial intelligence into your digital product. This will help significantly improve it, making it more user-friendly, competitive, and ultimately more valuable. Before founding Pudding we worked on ideation, design, and integration of IBM's Watson AI technology for projects with clients such as Bundesliga, Airbus, and Ikea, to name a few.
So, here is an idea ... ... we can begin with small and simple improvements, such as adding a UI for creating user avatars for empty profiles, progress to more advanced tasks like streamlining successful user onboarding, and advance to complex operations such as predicting user habits and usage patterns within your product.
Even though we might collaborate remotely, the time zone difference should not be a concern as we are available for calls at any time. If a face-to-face meeting is required, we can travel, but we would also be delighted to welcome you to our studio.
Even though we might collaborate remotely, the time zone difference should not be a concern as we are available for calls at any time. If a face-to-face meeting is required, we can travel, but we would also be delighted to welcome you to our studio.
"Pudding anyone? No, not the treat. The treat of a website that Pudding created for their studio featuring bright eye-catching animations and crisp design."
"We can't take our eyes off Pudding Studio's website! From Lottie animations of side-eyes to surprised looks, Pudding Studio's animations are a whole vibe!"
"Cannot get enough of this mega scrolling One Page portfolio for Pudding Studio. I've raved about members personal sites in the past, so it's wonderful to see a new studio site for their shared clients."
Honorable Mention - Sep 24, 2024
Honorable Mention - Nov 10, 2023
